Data Governance for AI-Powered Pega Applications: Compliance, Privacy & Reliability
DOI:
https://doi.org/10.15662/IJARCST.2025.0801007Keywords:
AI Governance, Pega Customer Decision Hub, Data Privacy Compliance, Adaptive Decision Manager, Responsible AI, Model Drift Monitoring, Real-Time DecisioningAbstract
The rapid shift toward artificial intelligence (AI) in enterprise systems has transformed how organizations operate, make decisions, and deliver customer experiences. Pega, with its Customer Decision Hub (CDH), Case Management, and Intelligent Automation capabilities, has emerged as a dominant platform enabling real-time decisioning and adaptive intelligence across financial services, telecommunications, public sector, healthcare, and insurance. While AI-powered Pega systems deliver unprecedented personalization and operational efficiency, they also create profound challenges related to data governance, regulatory compliance, privacy protection, model accountability, and long-term reliability. Traditional data governance approaches - designed for static, relational, and rule-based systems - are insufficient for the dynamic, streaming, and learning-driven nature of modern Pega architectures.
This research proposes a multi-layered data governance framework tailored specifically to AI-driven Pega applications. The model addresses compliance with GDPR, CPRA, HIPAA, FFIEC, PCI-DSS, and emerging global AI regulations while supporting enterprise-grade privacy protections, ethical AI guidelines, real-time operational governance, and continuous monitoring of data lifecycle integrity. Through analytical narration, data tables, and four formal diagrams, the paper develops a unified governance blueprint that integrates Governance-by-Design, Real-Time Compliance Orchestration, Responsible AI Monitoring, and End-to-End Lifecycle Assurance. The result is a comprehensive governance model aligned to the evolving demands of enterprise-scale AI systems.
References
1. Floridi, L., & Taddeo, M. (2016). What is data ethics? Philosophical Transactions of the Royal Society A.
2. Pulicharla, Mohan Raja. "Data Versioning and Its Impact on Machine Learning Models." Journal of Science & Technology 5.1 (2024): 22-37.
3. Mittelstadt, B., Allo, P., Taddeo, M., Wachter, S., & Floridi, L. (2016). The ethics of algorithms: Mapping the debate. Big Data & Society.
4. Pulicharla, M. R. (2024). Optimizing real-time data pipelines for machine learning: A comparative study of stream processing architectures. World Journal of Advanced Research and Reviews, 23(03), 1653–1660. https://doi.org/10.30574/wjarr.2024.23.3.2818
5. Raji, I. D., et al. (2020). Closing the AI accountability gap. Proceedings of the ACM Conference on Fairness, Accountability, and Transparency (FAT*).
6. Mohan Raja Pulicharla. (2024). Explainable AI in the Context of Data Engineering: Unveiling the Black Box in the Pipeline. Explainable AI in the Context of Data Engineering: Unveiling the Black Box in the Pipeline, 9(1), 6. https://doi.org/10.5281/zenodo.10623633
7. Suresh, H. & Guttag, J. (2021). A framework for understanding sources of harm throughout the machine learning life cycle. ACM FAccT.
8. Pulicharla, M. R. (2024). AI-powered neuroprosthetics for brain-computer interfaces (BCIs). World Journal of Advanced Engineering Technology and Sciences, 12(1), 109–115. https://doi.org/10.30574/wjaets.2024.12.1.0201
9. Pegasystems Inc. (2024). Pega Customer Decision Hub Implementation Guide. Pegasystems Documentation.
10. Pulicharla, Mohan Raja. "Hybrid quantum-classical machine learning models: powering the future of AI." Journal of Science & Technology 4.1 (2023): 40-65.
11. Pegasystems Inc. (2024). Pega Platform: Data Governance and Security Best Practices. Pegasystems Technical Library.
12. Pulicharla, Mohan Raja. "A Study On a Machine Learning Based Classification Approach in Identifying Heart Disease Within E-Healthcare." J Cardiol & Cardiovasc Ther 19.1 (2023): 556004.
13. Pegasystems Inc. (2023). Pega Prediction Studio and Adaptive Decision Manager Technical Overview. Pegasystems Developer Documentation.
14. Pegasystems Inc. (2023). Ethical AI in Pega: Transparent and Responsible Decisioning. Pegasystems White Paper.


