IMPACT OF MATCH RATES ON COST BASIS METRICS IN PRIVACY- PRESERVING DIGITAL ADVERTISING. International Journal of Advanced Research in Computer Science & Technology(IJARCST), [S. l.], v. 3, n. 4, p. 3400–3405, 2020. DOI: 10.15662/IJARCST.2020.0304003. Disponível em: https://ijarcst.org/index.php/ijarcst/article/view/353. Acesso em: 11 feb. 2026.