The Role of Adstock and Saturation Curves in Marketing Mix Models: Implications for Accuracy and Decision-Making. International Journal of Advanced Research in Computer Science & Technology(IJARCST), [S. l.], v. 7, n. 2, p. 10002–10007, 2024. DOI: 10.15662/IJARCST.2024.0702005. Disponível em: https://ijarcst.org/index.php/ijarcst/article/view/352. Acesso em: 11 feb. 2026.